Greta Group

Our Company

From our beginnings in Argentina to becoming a trusted multinational group, Greta Group continues to shape the beauty and fragrance distribution industry with passion, precision, and purpose.

Greta Group Is About

Multinational and 100% family owned business formed in 1977 in Argentina operating in four countries and one region with over 450 employees.

Our History

1977

Greta Group is founded in Buenos Aires, Argentina.

1985

Expansion into Uruguay marks our first international venture.

1999

Operations extend to Chile, strengthening our regional presence.

2002

Entry into Peru, expanding our footprint in South America.

2022

New offices established in Miami, extending
operations to the Caribbean and Travel Retail Americas, including Cruise Ship lines.

Our Mision

To implement the vision and commercial policies intended by each brand we represent.

Our Vision

Conquers consumer’s share of mind, striving for share of the market, in order to solidify its brand’s portfolio value.

Our Values

Based on simplicity and sincerity, we believe lasting success comes from trust, transparency and working together with our partners.
Responsibility

We commit to sustainable, ethical, and transparent practices.

Flexibility

Quick adaptation to changes.

Loyalty

Showing fidelity to employees, customers, and suppliers.

Simplicity

We value clarity, efficiency, and straightforward solutions.

Sincerity and Trust

Our reputation is founded on reliability and consistency.

Teamwork

Encouraging group participation to achieve goals.